Help Your Shelf

In partnership with McGraw-Hill, 7C Alliance is seeking to bring knowledge to IT professionals’ fingertips that is relevant to seeking or doing work in the United Kingdom and Europe.

However, to start with, we are interested to get the process right for understanding the needs for knowledge to assist in sourcing or doing the job, as well as aligning this with publications that are most likely to be of interest.

Overview of the Marketing Process
To enable us to achieve this, 7C Alliance is proud to present some “fun” McGraw-Hill titles that we are interested to get feedback on from the members of the 7C Alliance and IT Job Board discussion groups on LinkedIn – and this includes an introductory incentive of a 20% discount for anyone interested in purchasing any of the following titles.

Titles for Consideration

• Secrets of the Rockstar Programmers: Riding the IT Crest

• How to Do Everything: Adobe Photoshop CS4

Each of the above titles are linked direct to landing pages on McGraw-Hill’s e-commerce site where a synopsis of the books can be viewed – so please click on any of the above to go direct to the page describing each book, and where you will also have the opportunity to buy online if you so choose (and remember to use the promotion code if you wish to receive the discount).

To discuss these titles with your fellow readers, and source the promotion code, please click on either of the following links to go to discussion group most relevant to your needs and interest for work:

• 7C Alliance Discussion Group
• IT Job Board Discussion Group

Please view the item entitled “Help Your Shelf” under the News tab for discussion of the above and sourcing of the promo code.

We look forward to hearing your thoughts on the relevance of these titles to your current interests and needs, as well as to your thoughts on how we can improve the process for making titles available to you through social media channels in a way that enables you to discuss and learn about the subject matter from your fellow readers – as much as from the author and promoters of the book titles themselves.